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ART DIRECTION • PHOTOGRAPHY • SET DESIGN

x BAŁTYK 2050


During Gdynia Design Days 2023, I worked on the photo campaign for BALTIC 2050.
The innovative product was created by Joanna and Aniela Fidler-Wieruszewska to initiate the discussion over the Baltic Sea pollution. Although it is only an imaginary washing powder, there is a real message behind it and the need to protect the natural environment. Laundry as clean as the Baltic Sea? It's possible, but first we need to ensure the cleanliness of the sea.
The project was supported by British Council and won Silver Award in Klub Twórców Reklamy 2023 competition.



Klub Twórców Reklamy



Creative Research & Design Strategy: Aniela Fidler-Wieruszewska
Creative Direction and Design: Joanna Fidler-Wieruszewska
Curator: Natalia Kawczyńska
Photography: Maja Tybel



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