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PHOTOGRAPHY • ART DIRECTION • SET DESIGN
In 2019 while working as a creative director of Yasne Lab agency I was invited to come up with a visual campaign for art festival which took place in public space of Dolne Miasto Gdańsk. Artists invited : Alicja Biała, Bolesław Chromry & Magdalena Sawicka, Mirella Von Chrupek, Oskar Dawicki, Justyna Górowska, Filip Ignatowicz, Marcin Janusz, Agata Królak, Honorata Martin, Luka Rayski, Open Group, Ada Zielińska, Mariusz Waras, Paweł „PAULUS” Mazur I Dariusz „BRZÓSKA” Brzóskiewicz, Patryk Hardziej, Edgar Bąk, Ola Niepsuj, Katarzyna Bogucka, Dawid Ryski, Paweł Włodarski, Dj Wika, Próżnia, Gnojki, Kwiaty, Kalafior Derambo, Yowee I O`Beats, Siksa.
The main theme of the festival was personal freedom and freedom of speech. In Yasne lab we created visual strategy (based on the branding by Grupa Projektor), social media key visual, and photo & video campaign.
We used the summer sky as a main motif. The campaign was referring to the theme of the festival by bringing back the carefree summer childhood memories and unlimited possibilities.
photo credit: Boga Kociumbas
The festival was preceded by a social campaign posters by 6 of the invited artists, which were displayed on citylights in the biggest cities of Poland.
As a part of online promotion we have put the posters into motion.
/team/:
key visual: Maja Tybel & Felicja Flicińska / Yasne Lab
art direction: Maja Tybel
branding & typography: Grupa Projektor
photography campaign: Maja Tybel
production: Felicja Flicińska
dop: Maja Tybel & Marek Zygmunt
animation & edit : Mateusz Kozłowski
photo assistant: Mateusz Łachowski
cast: Aksel Cetner, Maurycy Czarnecki,
Anna Maria Sikorska & Hynek
photo documentation of the festival: Bogna Kociumbas
animated posters: Bolesław Chromry, Patryk Hardziej, Edgar Bąk, Ola Niepsuj, Katarzyna Bogucka, Dawid Ryski
curators: Kinga Jarocka / CSW Łaźnia
Anna Szynwelska / CSW Łaźnia, Marcin Różyc
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